Page 29 - Vallejo_Chamber_of_Commerce_Magazine_Spring_2020
P. 29

Not only does Vallejo have a place that streams local events   At the time of this writing, Prewitt said the organization has
               and news, but also people have the great opportunity to use   a free class coming up on February 29th, called “Become a
               VCAT as a tool for their individualized and/or company   Digital Superstar by Shooting Video with your Cell Phone.”
               needs, which is included through acquiring a very affordable   This class is just one of numerous examples of free events that
               monthly membership.                             VCAT offers to the public, where this one could help many
                                                                                utilize the recording and capturing
               People who sign up for VCAT                                      features (constantly increasing in
               memberships help support the                                     quality) on our cellular phones that
               community while getting access                                   we may not know how to use.
               to these said resources and more—
               including opportunities in training of                           As technology rapidly develops, public
               pre-production tasks (e.g. capturing                             televised media broadcasting stations
               footage, writing scripts, setting up                             like VCAT are just as important today
               scenes, using and making set designs,                            as they were 50 years ago. Even with
               etc.), as well as post-production (e.g.                          access to high-speed Internet and
               editing, dubbing, etc.). In addition,                            streaming at our fingertips, public
               members notably have access to play                              broadcasting will  remain  a way
               out (to stream content) on VCAT’s                                for voices to be heard in our local
               television channels: Comcast’s                                   communities, as it covers footage and
               Channel 27 and AT&T U Verse’s channel 99.       topics that are pertinent to us that commercial (mainstream)
                                                               broadcasting would otherwise not show.
               In addition to membership, VCAT offers sponsorship packages.
               For example, “We can go out and take some footage [such as for   VCAT is staying current in 2020, however, by providing more
               a business or organization], although we can’t do calls to action,   than television. “We are now evolving to a multimedia center,”
               but we can go out to the business and talk to [and professionally   said Prewitt. “We are no longer just television; television has
               record] them about their business and how they are vital to the   changed over the years with streaming, YouTube, and social
               community,” Prewitt said. This marketing option could help   media, so we are reevaluating what our purpose is.”
               those who do not want to do it themselves but instead want to
               hire a professional.                            Now is the opportune time for the public to take advantage
                                                               of the services provided by Vallejo Community Access
               Prewitt wants people to know that VCAT is an affordable   Television, where they welcome you to become a supporting
               marketing resource.  “We can  be  an extremely affordable   member. All donations that they receive make it possible for
               marketing tool for your business,” said Prewitt. “We are offering   our educational classes to continue throughout the year.
 Vallejo   broadcasting center has to offer  be part of the community as well.” Social media is clearly one   VCAT is a 501(c)(3) nonprofit organization; all donations are
 What Vallejo’s multimedia
               to share business tools that can help your business grow and
                                                               tax-deductible.
               of the best platforms for marketing to engage customers (i.e.,
               exposing them to content while building rapport with them and
               maintaining company reputation); and because VCAT knows   For additional information about classes or becoming a VCAT
               how to professionally use it and train others, their organization   member, or if you would like to discuss a sponsorship package,
 By James Quinn
               could be added as a lucrative tool to effectively help businesses   call their office at (707) 642-8228 and ask for Office Manager
               drive sales of services and products.           Jackie Nelson. VCAT is located on the Jesse Bethel High School
 Community  Whether a person is famous or not, they can produce television—right here   Campus at 1800 Ascot Parkway, Room H-100.
 in Vallejo with Vallejo Community Access Television (VCAT).  Apart from the services and benefits that this nonprofit   Office hours are Wednesdays through Fridays from 11 a.m. to
 Access   VCAT is Vallejo’s television broadcasting station (not to be confused with   much a significant part of Vallejo, as it does a lot for and with   5 p.m. and Saturdays by appointment.
               provides, it is also important to realize that VCAT is very
               it. For instance, the organization actively helps the youth with
 Ozcat Radio) that a group of citizens formed as a nonprofit organization in
 1998. In 2001, the City of Vallejo and VCAT jointly approved a contract for
 VCAT to operate the community channel and to manage the television studio.   internship programs with Solano Community College and Jesse
               Bethel High School (as it is located within the latter’s campus),
 Television   voice,” Sherry Prewitt said, who is VCAT’s chairwoman, as well as Executive   interest that can directly transfer into a career in different levels   James Quinn lives in Vallejo and teaches at
               where students can get real experience in the field of their
 “We are a television station, which is public access and gives the community a
 Director and Technical Director.
               of multimedia production, directing, editing, scriptwriting, and
                                                                                Elmer  Cave  Language  Academy. A  UC  Davis
               that the organization has plans to do at least four free events
 With the mission “to provide public access television to Vallejo residents   more—all looks great on a resume. Moreover, Prewitt stated   alumnus in English, he now studies education as
                                                                                part of Touro University’s Master’s in Education
 (VCAT)  opportunities and showcase our talent”—the organization helps people and   mixers, etc.) and is partnering with different organizations to   program. Along with teaching, he tutors and
               with the community a year (e.g. classes, film endeavors, social
 to increase community awareness and pride, enhance our educational
                                                                                writes often. Email him at james.quinn@tu.edu.
 businesses produce and stream their own content, all while providing “access
               make these events better. Events and their dates can best be seen
                                                                                Visit his website at mrquinnj.weebly.com.
 to facilities, equipment, and training to enable you to produce your own
               Access Television,” as well as in press releases.
 content” (vcat.tv/about-us).  posted on their Facebook page: “VCAT – Vallejo Community
      Discover our community                             2020                                                      27
   24   25   26   27   28   29   30   31   32   33   34