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Not only does Vallejo have a place that streams local events   At the time of this writing, Prewitt said the organization has
                                                                                                                                          and news, but also people have the great opportunity to use   a free class coming up on February 29th, called “Become a
                                                                                                                                          VCAT as a tool for their individualized and/or company   Digital Superstar by Shooting Video with your Cell Phone.”
                                                                                                                                          needs, which is included through acquiring a very affordable   This class is just one of numerous examples of free events that
                                                                                                                                          monthly membership.                            VCAT offers to the public, where this one could help many
                                                                                                                                                                                                           utilize the recording and capturing
                                                                                                                                          People who sign up for VCAT                                      features (constantly increasing in
                                                                                                                                          memberships help support the                                     quality) on our cellular phones that
                                                                                                                                          community while getting access                                   we may not know how to use.
                                                                                                                                          to these said resources and more—
                                                                                                                                          including opportunities in training of                           As technology rapidly develops, public
                                                                                                                                          pre-production tasks (e.g. capturing                             televised media broadcasting stations
                                                                                                                                          footage, writing scripts, setting up                             like VCAT are just as important today
                                                                                                                                          scenes, using and making set designs,                            as they were 50 years ago. Even with
                                                                                                                                          etc.), as well as post-production (e.g.                          access to high-speed Internet and
                                                                                                                                          editing, dubbing, etc.). In addition,                            streaming at our fingertips, public
                                                                                                                                          members notably have access to play                              broadcasting will  remain  a  way
                                                                                                                                          out (to stream content) on VCAT’s                                for voices to be heard in our local
                                                                                                                                          television channels: Comcast’s                                   communities, as it covers footage and
                                                                                                                                          Channel 27 and AT&T U Verse’s channel 99.      topics that are pertinent to us that commercial (mainstream)
                                                                                                                                                                                         broadcasting would otherwise not show.
                                                                                                                                          In addition to membership, VCAT offers sponsorship packages.
                                                                                                                                          For example, “We can go out and take some footage [such as for   VCAT is staying current in 2020, however, by providing more
                                                                                                                                          a business or organization], although we can’t do calls to action,   than television. “We are now evolving to a multimedia center,”
                                                                                                                                          but we can go out to the business and talk to [and professionally   said Prewitt. “We are no longer just television; television has
                                                                                                                                          record] them about their business and how they are vital to the   changed over the years with streaming, YouTube, and social
                                                                                                                                          community,” Prewitt said. This marketing option could help   media, so we are reevaluating what our purpose is.”
                                                                                                                                          those who do not want to do it themselves but instead want to
                                                                                                                                          hire a professional.                           Now is the opportune time for the public to take advantage
                                                                                                                                                                                         of the services provided by Vallejo Community Access
                                                                                                                                          Prewitt wants people to know that VCAT is an affordable   Television, where they welcome you to become a supporting
                                                                                                                                          marketing resource.  “We can  be  an extremely affordable   member. All donations that they receive make it possible for
                                                                                                                                          marketing tool for your business,” said Prewitt. “We are offering   our educational classes to continue throughout the year.
                                                                 What Vallejo’s multimedia
        Vallejo                                                  broadcasting center has to offer                                         be part of the community as well.” Social media is clearly one   VCAT is a 501(c)(3) nonprofit organization; all donations are
                                                                                                                                          to share business tools that can help your business grow and
                                                                                                                                                                                         tax-deductible.
                                                                                                                                          of the best platforms for marketing to engage customers (i.e.,
                                                                                                                                          exposing them to content while building rapport with them and
                                                                                                                                          maintaining company reputation); and because VCAT knows   For additional information about classes or becoming a VCAT
                                                                                                                                          how to professionally use it and train others, their organization   member, or if you would like to discuss a sponsorship package,
                                                                 By James Quinn
                                                                                                                                          could be added as a lucrative tool to effectively help businesses   call their office at (707) 642-8228 and ask for Office Manager
                                                                                                                                          drive sales of services and products.          Jackie Nelson. VCAT is located on the Jesse Bethel High School
        Community  Whether a person is famous or not, they can produce television—right here                                                                                             Campus at 1800 Ascot Parkway, Room H-100.
                                                                 in Vallejo with Vallejo Community Access Television (VCAT).              Apart from the services and benefits that this nonprofit   Office hours are Wednesdays through Fridays from 11 a.m. to
        Access                                                   VCAT is Vallejo’s television broadcasting station (not to be confused with   much a significant part of Vallejo, as it does a lot for and with   5 p.m. and Saturdays by appointment.
                                                                                                                                          provides, it is also important to realize that VCAT is very
                                                                                                                                          it. For instance, the organization actively helps the youth with
                                                                 Ozcat Radio) that a group of citizens formed as a nonprofit organization in
                                                                 1998. In 2001, the City of Vallejo and VCAT jointly approved a contract for
                                                                                                                                          Bethel High School (as it is located within the latter’s campus),
                                                                 VCAT to operate the community channel and to manage the television studio.   internship programs with Solano Community College and Jesse
        Television                                               voice,” Sherry Prewitt said, who is VCAT’s chairwoman, as well as Executive   interest that can directly transfer into a career in different levels
                                                                 “We are a television station, which is public access and gives the community a
                                                                                                                                          where students can get real experience in the field of their
                                                                                                                                          of multimedia production, directing, editing, scriptwriting, and
                                                                 Director and Technical Director.
                                                                                                                                          that the organization has plans to do at least four free events
                                                                 With the mission “to provide public access television to Vallejo residents   more—all looks great on a resume. Moreover, Prewitt stated
        (VCAT)                                                   opportunities and showcase our talent”—the organization helps people and   mixers, etc.) and is partnering with different organizations to
                                                                                                                                          with the community a year (e.g. classes, film endeavors, social
                                                                 to increase community awareness and pride, enhance our educational
                                                                                                                                          make these events better. Events and their dates can best be seen
                                                                 businesses produce and stream their own content, all while providing “access
                                                                 to facilities, equipment, and training to enable you to produce your own
                                                                                                                                          Access Television,” as well as in press releases.
                                                                 content” (vcat.tv/about-us).                                             posted on their Facebook page: “VCAT – Vallejo Community

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