Page 8 - Vallejo_Chamber_of_Commerce_Magazine_Spring_2018

COOPER’S CORNER

by James Cooper clear what you need. If you are honest each side offers a collaborative benefit.
President/CEO, Vallejo about your strengths, it is easy to ask for When both sides are working to benefit
Chamber of Commerce help on your weaknesses. This process also each other the result of their effort is always
gets more people thinking about ways to a higher quality conclusion for the customer.
overcome your organization’s shortcomings. This reflects well on all organizations
“The Spirit of Collaboration” The more minds considering a challenge, the involved and helps build your reputation in a
The act of doing business can feel like a better. Finally, companies who collaborate positive way.
solitary activity. If you own your own small regularly tend to become “learning Collaboration is not a panacea. Not every
business you live and breathe that business organizations” that continuously search for collaborative effort works out. By taking a
24 hours a day. You work hard, sacrifice better ways to function. They want to do long view and treating these as learning
personal needs and wants, and often put in better tomorrow than yesterday, a positive experiences an organization benefits from
long hours to accomplish a goal you set. attitude that becomes embedded in the the effort regardless of the outcome. When
organization’s culture.
You also collaborate – with your employees, done well, you have a happy customer
vendors, customers, and even your industry The Vallejo Chamber of Commerce regularly willing to sing your praises out loud. Every
competitors! The nature of business, regardless connects members to one another, the first organization benefits when this happens!
of your industry, requires you to also be the step in creating collaborative relationships. Collaborate. Engage the Vallejo Chamber of
“relationship” business. These relationships While the best form of this is in-person, Commerce and begin
drive everything about your organization, from there are numerous ways to create this building relationships
your capacity to do business to the speed of connection including through social media, with the movers
engaging and completing tasks to the quality e-mail and websites. What is required is to and shakers of our
of the outcome. participate. You must be willing to engage community. Your keys to
Collaboration, in other words, is not only in relationship-building activities that build succeeding in business
important but critical to achieving success. familiarity and trust with others. include working with
Why? For one, the act of articulating what Once connected, it is critical you view the others. Let the Chamber
you offer to another organization makes relationship as a “two-way street” in which help pave the way …

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